In a world filled with static objects, founder Serge Cherfan saw an opportunity to create something livelier. He realized that the furniture we surround ourselves with shouldn't just occupy space; it should define it, actively participating in the rhythm of our days.
BILD was born from the belief that true luxury lies not in excess, but in intention—the philosophy of "the twelve touches" where unseen details create a tactile joy. Serge wanted to design pieces that bridge the gap between utility and emotion, creating structures that understand the shift in atmosphere from the quiet solitude of a morning coffee to the social energy of an evening pour.
For The Effortless Host
Designed for the shift from day to night. By day, it remains a calm, tinted mystery that blends into your room. As evening falls, a single flip of the switch ignites the interior, revealing the crystal within. It is a cinematographic signal that work is done and the "action" has begun. Its about transforming your sanctuary into a social hub, making you the effortless host of your own story.
